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Properties - Social Networking Sites Make Significant Gains
Beyond the 30
ANA / Forrester Study Finds Marketers Adding Alternative to Television
DVRs, video on demand, the
Internet...a number of factors have impacted television viewing habits in
recent years. A new study finds that seventy-eight percent of marketers
feel that TV advertising has become less effective in the past two years
and are looking beyond the 30 second spot.
Rises Sharply, Edging Towards Email as a Primary Internet Application
60 million American adults use search
engines on a typical day. B2B and B2C marketers take note.
The Marketing Relevance Imperative
By Peter DeLegge
Unprecedented access to information and new technologies have empowered
consumers and business buyers with the ability to tune out marketing
messages with ease. In most cases, when given the choice, they choose to
skip these messages. Whether it's using Tivo to zap television
commercials or software to block online ads and email marketing, they're
sending a message to all marketers: get relevant or we'll ignore you.
While the noise level of marketing messages reaches an all time high and
audiences become more and more fragmented, some marketers have reacted by
turning up the volume and, at times, engaging in practices with
questionable ethics, while others have chosen to become more relevant.
Brand Blink: Understanding the
Mind to get to the Heart of Buying Decisions
Travis, CEO, Brandtrust
enlightens our thinking
with his book Blink, a fascinating exploration of
how decisions are made in the blink of an eye, before consumers even
realize they’re making a decision. He suggests “we think without
Gladwell’s effort to share emerging insights into how our
brains work is timely. In this decade, we are learning more about how
humans think and feel and what drives our behavior than the whole of our
discoveries in the time since Sigmund Freud dreamt up the idea of
psychoanalysis. This has profound implications for marketing and brand
Book Review: "Trade Show and Event Marketing"
In many ways, putting together a successful trade show
program is similar to putting together a successful Broadway play. It's a
lot harder than it looks. Ruth Steven's book, "Trade Show and Event
Marketing" attempts to provide marketers with a
comprehensive reference for managing trade shows and events.
How Customer-Focused is
Stalking the Narcissistic Web
by Peter DeLegge
You know the type of person, completely self-absorbed and difficult to
tolerate. But did you ever realize that your website may be his online
Marketing Today MarketingHire.com Marketing Jobs and Careers Website
MarketingHIre.com marketing jobs and careers website is part of the
Marketing Career Network, an alliance of Marketing Today and some of most
respected marketing associations in the U.S, including the AMA, BMA, AAF,
PMA and other prominent marketing associations. Job seekers have access
to all MCN member job listings without membership dues or registration
fees. Check out the latest marketing
jobs and marketing career information.
Survey of U.S. Tech Executives Shows Only
One-Third Formally Track and Assess Competition Despite Growing Concerns
About Competitive Intensity
A new study found two-thirds of the more than 300 North American
executives surveyed have not instituted formal practices for
tracking and analyzing their competition.
Executives Rank Marketing Most
Critical Area for Next Generation of Business Leaders
According to a survey of U.S. senior
executives, marketing will be the most important area of expertise for the
next-generation of leaders.
“Cheers, Not Jeers!” The
Secret to a Winning Presentation
By Anne Miller
information-saturated world, everyone from salespeople to the President of
the US faces the same problem: how to get other people to pay attention,
understand, accept, and ultimately act on their proposals and ideas. The
best communicators, from Jack Welch to Steve Jobs, rise to the challenge by
becoming "metaphorians," masters of metaphors, a technique as old as
Aristotle and as modern as the Internet.
The Importance of Search
Engine Optimization and Search Engine Marketing for B2B Marketers (Part 1 of
Paul J. Bruemmer
Is Search Engine Marketing cost
effective enough to increase profits for B2B marketers? Recent survey
research shows the dominant role of search engines in B2B buying decisions,
with details on buyer behavior in unique B2B transactions.
by Susan Friedmann
wonderful world of exhibiting don’t you yearn for that magic wand to give a
quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be
nice to have attendees motivated to flock to our booths because they wanted
to and not because they had to?
The Five Deadly Sins of
by John Brien
A presentation is a lot like directing a movie. The beauty is that you
don’t need a 30-person crew to do it. What you do need is daring,
creativity, and intelligence.
John Brien explores Anne Miller's latest book on better communications.
Marketing Law Resource
An resource for marketing laws, Internet marketing law and email marketing
Daily Marketing and Industry News
Daily news from more than 50 sources.
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About Marketing Today: Marketing Today is a publication of Peter DeLegge
Consulting providing insights on important marketing issues. It has been
recommended by Harvard Business School's Working Knowledge, Fast Company,
Northwestern University's Journal of Integrated Marketing Communications
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