reads Marketing Today? Marketers from
more than 20% of the Fortune 1000. Click here
to see a partial list of companies.
Web Properties - Social Networking Sites Make
the 30 Second Spot:
ANA / Forrester Study Finds Marketers Adding
Alternative to Television Advertising
DVRs, video on demand, the
Internet...a number of factors have impacted
television viewing habits in recent years. A new study
finds that seventy-eight percent of marketers feel
that TV advertising has become less effective in the
past two years and are looking beyond the 30 second
Search Engine Use
Rises Sharply, Edging Towards Email as a Primary
60 million American
adults use search engines on a typical day. B2B and
B2C marketers take note.
Marketing Relevance Imperative
By Peter DeLegge
Unprecedented access to information and new
technologies have empowered consumers and business
buyers with the ability to tune out marketing
messages with ease. In most cases, when given the
choice, they choose to skip these
messages. Whether it's using Tivo to zap
television commercials or software to block online
ads and email marketing, they're sending a message
to all marketers: get relevant or we'll ignore you.
While the noise level of marketing messages reaches
an all time high and audiences become more and more
fragmented, some marketers have reacted by turning
up the volume and, at times, engaging in practices
with questionable ethics, while others have chosen
to become more relevant.
Blink: Understanding the Mind to get to the Heart
of Buying Decisions
Travis, CEO, Brandtrust
enlightens our thinking
with his book Blink, a
fascinating exploration of how decisions are made
in the blink of an eye, before consumers even
realize they’re making a decision. He suggests “we
think without thinking.”
Gladwell’s effort to share emerging
insights into how our brains work is timely. In
this decade, we are learning more about how humans
think and feel and what drives our behavior than
the whole of our discoveries in the time since
Sigmund Freud dreamt up the idea of
psychoanalysis. This has profound implications for
marketing and brand professionals.
Book Review: "Trade Show and Event Marketing"
many ways, putting together a successful trade show
program is similar to putting together a successful
Broadway play. It's a lot harder than it looks. Ruth
Steven's book, "Trade Show and Event Marketing"
attempts to provide marketers with a comprehensive
reference for managing trade shows and events.
Customer-Focused is Your Website?
Stalking the Narcissistic Web
You know the type of person, completely
self-absorbed and difficult to tolerate. But
did you ever realize that your website may be his
Today MarketingHire.com Marketing Jobs and Careers
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Career Network, an alliance of Marketing Today and
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U.S, including the AMA, BMA, AAF, PMA and other
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Survey of U.S. Tech Executives
One-Third Formally Track and Assess Competition
Despite Growing Concerns About Competitive
A new study
found two-thirds of the more than 300 North American
executives surveyed have not instituted formal
practices for tracking and analyzing their
Rank Marketing Most Critical Area for Next
Generation of Business Leaders
According to a
survey of U.S. senior executives, marketing will be
the most important area of expertise for the
next-generation of leaders.
Not Jeers!” The Secret to a Winning
By Anne Miller
In an information-saturated world, everyone
from salespeople to the President of the US faces the
same problem: how to get other people to pay
attention, understand, accept, and ultimately act on
their proposals and ideas. The best communicators,
from Jack Welch to Steve Jobs, rise to the challenge
by becoming "metaphorians," masters of metaphors, a
technique as old as Aristotle and as modern as the
Importance of Search Engine Optimization and
Search Engine Marketing for B2B Marketers
(Part 1 of 2)
Paul J. Bruemmer
Engine Marketing cost effective enough to increase
profits for B2B marketers? Recent survey research
shows the dominant role of search engines in B2B
buying decisions, with details on buyer behavior in
unique B2B transactions.
by Susan Friedmann
In the wonderful world of exhibiting
don’t you yearn for that magic wand to give a
quick magical fix to your tradeshow trials and
tribulations. Wouldn’t it be nice to have
attendees motivated to flock to our booths
because they wanted to and not because they had
Five Deadly Sins of Presentations
by John Brien
A presentation is a lot like directing a movie.
The beauty is that you don’t need a 30-person crew
to do it. What you do need is daring,
creativity, and intelligence.
Review: "Metaphorically Selling"
John Brien explores Anne Miller's latest book on
An resource for marketing laws, Internet marketing law
and email marketing law.
Daily Marketing and Industry
from more than 50 sources.
ROI of your upcoming direct mail and e-mail campaigns
(featured on the official Website of the
American Marketing Association), determine the CPM
cost you can afford for your ad budget or search the
web using several search engines at once.
Marketing Jobs at MarketingHire.com
Look at some of the recent listings for Chicago
marketing jobs. Search various categories of marketing
About Marketing Today: Marketing Today is a
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