Marketing Book
Review Recommendations
Categories: marketing (general), marketing planning, marketing strategy,
product management, marketing communications/advertising, marketing
measurement and marketing accountability, branding, marketing case studies,
online marketing, direct marketing, marketing concepts and theories,
word-of-mouth marketing, PR, marketing research, copywriting, presentations
and marketing software. This list contains only marketing books that have
been reviewed and recommended by Marketing Today.
| Marketing
Planning |
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| Marketing
Strategy/Strategy |
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| Product
Management |
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| Marketing
Communications/Advertising |
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| Marketing
Measurement/Marketing Accountability |
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View the Marketing Today review of this book |
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| Branding |
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| Marketing
Case Studies |
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| Online
Marketing |
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Note: "The Engaged
Customer" is in short supply and bargain priced. There is no better book
available on email marketing. Most books on the topic are fairly poor
and elementary. |
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| Direct
Marketing |
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| General
Marketing |
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| Marketing
Concepts/Strategies |
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Word-Of-Mouth Marketing |
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| PR |
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| Marketing
Research |
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| Copywriting |
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| Presentations |
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| Software |
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