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Selected Past Articles:
Study Indicates
Emails Sent to House Files Produce Highest ROI for Soliciting Direct Orders
A recent study from the Direct Marketing Association (The DMA) found
that e-mail offers, particularly those sent to in-house customer lists,
produced the highest overall return-on-investment (ROI) for marketers
focusing on soliciting direct orders, generating leads or building store
traffic.
Website Personalization Does Not Always Equal Positive ROI
A recent executive survey finds that building and operating a
personalized Web site can cost four or more times more than operating a
comparable dynamic site. Yet most sites that have deployed personalization
have realized inadequate returns on their investments.
Two Studies Find Email Marketers Not Complying with New US Federal
CAN-SPAM Law
Two separate studies have found that
a significant percentage of email marketers -- both permission email
marketers and senders of unsolicited commercial email -- are not in full
compliance with the new federal US CAN-SPAM law. A study conducted by MX
Labs in January 2004 found that more than 99 percent of unsolicited
commercial email in their sample failed to comply with CAN-SPAM. While
a study by EmailLabs found that only 56 percent of major email marketers were in
full compliance with the law....Read
full article...
Top Companies
Ignore Email's Potential to Enhance or Damage Brand Awareness
According to a recent report,
Interbrand's 100 global brands are missing an important marketing
opportunity by leaving their emails unbranded and not utilizing the medium's
unique potential for interactivity.
Full Story
IAB Issues First Ever
Guidelines for Interactive Audience Measurement and Advertising Campaign
Reporting and Audits
An IAB-lead industry
consortium of organizations and companies has introduced voluntary guidelines
that define five key metrics in the online measurement process - ad
impressions, clicks, visits, "unique" measurements (browsers, visitors and
users), and page impressions.
Full Story
Research Findings Provide Data on
The Effectiveness of Internet Advertising As A Branding Tool For Marketers
On The Web
The Interactive Advertising Bureau (IAB),
and member companies DoubleClick Inc.,MSN and a CNET study done with
Millward Brown Intelliquest look into the effectiveness of Internet
advertising.
Full Story
New Study Finds Web Site Promotion and Experienced Management Critical to
Online Success, Yet Three Out of Four Sites Lack Formal Promotional Plans
Its not surprising that a study by
ActivMedia found that online companies with a formal Web site promotion
plan, money to spend and experienced management are more likely to
succeed. Or is it?
Full Story
Online Shoppers Turn to Brands They Know Offline
New data indicates that in certain online markets, consumers buy from
names they know and trust in the offline world, and that branding and
brand equity play a major role.
Full Story
eBranding: Moving Your
Customer Promise to the Web
The best way to launch an online
operation if you’re a brick and mortar business is to develop a strategy
that optimizes and re-enforces both. To do this, it’s important to
understand what’s different about e-branding from traditional branding,
and, just as importantly, what’s not.
Full Story
Marketing Today is Spreading the Idea Virus
Marketing Today was one of the first Web sites to
feature Seth Godin's landmark Internet marketing book,
Permission Marketing. Seth's follow-up, Spreading the Idea
Virus, is also certain to be the next book marketers are talking
about. Even better, Seth is giving away the entire book for free.
Click here to visit IdeaVirus.com and get your free book
(requires Adobe Acrobat).
AdKnowledge Study Reveals More Conversions Come After Ad Impressions Alone
Than After Clicks
Adknowledge's Internet Advertising Report finds that users that click
banners have a lower conversion rate than those who merely view an ad.
Full Story
The
Short Life of the Online Ad Banner
Ad banners not only have declining
click-throughs, they also have short life spans.
Full Story
What Internet Marketers Can Learn from the Boy Scouts
The Recent Rise and Fall of Britannica.com Contains a Lesson for Every
Internet Marketer.
Permission Marketing
We have the first four chapters from Seth Godin's landmark book,
Permission Marketing. Required reading for all marketers.
AdKnowledge: 60% of all
Conversions Occur in the First 60 Minutes After a Click
According to AdKnowledge, the time lag from a click on a web advertisement to a sale or
registration on a web site and indicates that 60% of customers who convert on a
site after clicking on an ad do so within the first half hour after clicking.
What Web Site Builders (and Marketers) Need to Know About
Trademark Law
Internet Marketing Basics
Whether you are a marketing
professional or small business owner, this primer on marketing on the Internet is a
helpful guide and checklist.
Study Reveals More Conversions Come After Ad Impressions Alone Than After
Clicks
Adknowledge's Internet Advertising
Report finds that users that click banners have a lower conversion rate
than those who merely view an ad.
Full
Story
The
Short Life of the Online Ad Banner
Ad banners not only have
declining click-throughs, they also have short life spans.
Full
Story
The Current State of B2B E-commerce
Business-to-business e-commerce is already big and is expected to reach over
$1 trillion by 2003. Amazon.who? Full
Story
New
Study Finds Web
Site Promotion and Experienced Management Critical to
Online Success, Yet Three Out of Four Sites Lack Formal Promotional Plans
Its not surprising that a study by
ActivMedia found that online companies with a formal Web site promotion
plan, money to spend and experienced management are more likely to
succeed. Or is it? Full
Story
FREE
MARKETING TOOLS!
E-mail ROI Calculator
Calculate the ROI of your upcoming
direct mail and e-mail campaigns.
What Internet Marketers Can Learn from the Boy Scouts
The Recent Rise and Fall of Britannica.com Contains a Lesson for Every
Internet Marketer.
Permission
Marketing
We have the first four chapters from Seth Godin's landmark book, Permission
Marketing. Required reading for all marketers.
What Web Site Builders (and Marketers) Need to Know About
Trademark Law
Internet Marketing Basics
Whether you are a marketing
professional or small business owner, this primer on marketing on the Internet is a
helpful guide and checklist.
FTC Guidelines for Internet Efforts
FTC guidelines for Internet efforts. The FTC
paper extends many off-line principles to the Internet. Covers both Web sites
and e-mail. Click
here to go directly to the FTC site.
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© Copyright 2001, Peter DeLegge Consulting/Marketing
Today. All rights reserved
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