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FROM THE PUBLISHER:

7 Simple Steps to a Complete Marketing Plan
Wizard Builds Your Outline
Answer a few questions and the Plan Wizard will create a custom outline with tables and charts for your needs.

Describe Your Market
What is your target market? Where is it? How much is it worth? Marketing Plan Pro helps you find the answers.

Plan Your Strategy
Complete instructions and examples help you build a winning strategy.

Forecast Sales
Forecast sales by units or values. Marketing Plan Pro builds the charts automatically.

Budget Expenses
All the formulas are done for you; just punch in your numbers and the tables do the rest.

Assign Responsibility
A milestone table adn GANTT chart help you track your progress.

The experience begins by selecting the outline, tables, and charts that are tailored to your needs according to your answers to the plan wizard's questions. The plan wizards help setup your marketing plan by answering some simple questions to determine if you are a:
Product Based Business Targeting Consumers;
Product Based Business Targeting Business Customers; Service Based Business Targeting Consumers;Service Based Business Targeting Business Clients; or, Non-Profit Organization Meeting The Needs of Your Markets and Generating Revenue.

Marketing Plan Pro also allows you to select the 'detailed' or the 'basic' marketing plan. The detailed marketing plan contains more tables and text topics, breaks your sales and expenses into categories, and prompts more specific information about the market and the industry. The basic plan design offers a more concise and efficient outline to complete your marketing plan.

The task manager guides you through each step. You assess your situation, move to strategy development, and then develop your sales forecast and expense budget. All tables, charts, and text outline are customized for your specific needs.

All aspects of Marketing Plan Pro are designed to offer great help throughout. As the task manager takes you through the steps, the context-sensitive online help, built-In help on every screen and complete documentation is there to help you from start to finish.

Financial tables can be the most difficult component of a marketing plan. Marketing Plan Pro makes this easy too. ROW-by-ROW help provides you with specific help for each table, table instruction customized for your plan types provide background, and context sensitive help is one click away.

FROM THE PUBLISHER:

Everything to Plan and Measure a Project Or Complete Marketing Program
MarketingBuilder Interactive is designed with one purpose in mind - to help you build sales efficiently. We made it so completely thorough that it works for any size department, company or budget. Yet, it's so easy to use that all you do is fill in the blanks. It dramatically simplifies the process of creating a marketing plan, whether you've done it before or not.

MarketingBuilder Interactive is the next generation of marketing software, because it takes you from planning to profits. It's elegant, easy-to-use Windows 95/98 interface assists at every step, helping you turn your projects into a concerted program that builds your brand, positions your products, and analyzes your marketing options.

Marketing Plans
If you need to write a professional level marketing plan, MarketingBuilder Interactive provides six different models. Your choices are a marketing plan for business-to-business, consumer products, consumer services, non-profits, retail stores, and Internet.

Tools for Every Day
MarketingBuilder Interactive also includes tools useful to your every day marketing tasks - advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 50 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.

You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You'll find all the tools you need to analyze and track your programs.

Expertise from Many Sources
We turned to a team of industry experts for the know-how in MarketingBuilder Interactive, like Alexander Hiam, noted author of Marketing for Dummies, the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies.

We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.

1998 "Win100" Winner
from Windows Magazine!

FROM THE PUBLISHER:

You need a business plan and you've been putting it off. Creating your business plan is easy with Business Plan Pro and there is not a better way to get started. With an easy to follow step-by-step process, you copy example text or write your own. Enter your information, click, and you get a color graph. It's that simple. Your plan will impress everyone. Bankers. Investors. Venture Capitalists. From chaos to order, you can produce a clear, well organized plan. Easier that you think, better than you expected.

It's like having your own business advisor sitting beside you. And the best rated business planning software just got better. With 20 sample plans, context-sensitive audio help, and the most flexible tables and charts available, you can create a winning business plan.

FROM THE PUBLISHER:

Cold calls, trade shows, demonstrations, prospecting, expense reports, proposals, follow-up calls, client lunches, long flights, networking...Don't you have enough to do without worrying about the best way to write that star-quality persuasive letter? Every minute you spend wrestling with that important message is costing you time and money! 2001 Sales & Marketing Letters can help. This practical tool equips you with over 2,001 ready-to-use sales letters and memos for almost every sales and marketing situation. Just choose a topic, and 2001 Sales & Marketing Letters will instantly give you example letters, plus guidelines, alternate phrases, and tips from an expert. Impress your clients and deliver your message with impact.

FROM THE PUBLISHER:

Whether you want to improve customer satisfaction, identify new opportunities, measure Web site effectiveness or address employee concerns, Perseus’ SurveySolutions for the Web can provide you with the information you need to make wise business decisions.

With SurveySolutions for the Web you can create professional surveys quickly, post them to the Web or distribute them via e-mail, collect responses automatically, analyze the results and produce effective and stylish presentations instantly.

SurveySolutions is the only Microsoft Office compatible Internet survey software on the market. It’s also the only survey system in which you can create and modify your questionnaire in a word processor without any scripting, programming or complicated dialogue boxes to master. Plus the AutoDesign wizards and ResearchExpert guidelines help users without survey experience easily step through the process of creating professional questionnaires.

FROM THE PUBLISHER:

The Microsoft FrontPage 2000 Web site creation and management tool makes it easier to create and maintain the Web site you want with features such as new customizable design themes and enhanced hypertext markup language (HTML) editing capabilities. For instance, with FrontPage 2000, you can display HTML tags in Normal View and more easily set and apply your preferences for HTML formatting. FrontPage also gives you more power than ever to collaborate over the Web.

Creating for the Web with FrontPage 2000
With the Microsoft FrontPage 2000 Web site creation and management tool, you get greater control over your Web pages, so they are easier to create and work with.

FROM THE PUBLISHER:

If you want to get your business online fast, there’s no easier way than with NetObjects Fusion 4.0. Its WYSIWYG environment lets you build, manage, and update effective Web sites quickly and efficiently--without writing a single line of code.

Build professional-looking sites efficiently

No other Web authoring product has such powerful site management capabilities. Creating, updating, and managing your site structure is a snap in the drag-and-drop SiteStructure Editor. Move or add pages as much as you want without worrying about broken links; NetObjects Fusion manages links automatically. Create pages easily--with pixel-perfect placement of text, graphics, and multimedia--and let NetObjects Fusion keep track of all the files in your site.

Turn your business into an e-business.

FROM THE PUBLISHER:

When GoLive CyberStudio software debuted in 1997, it revolutionized professional Web site design by combining everything a Web site creator needs to design, author and maintain sophisticated new media Web sites. Author the most sophisticated, up-to-date Web sites imaginable, without requiring learning complex programming languages writting arcane code. The software combines the pixel-level control that designers have come to expect from their traditional publishing tools with sophisticated site management that makes it easy to create and maintain Web sites.

FROM THE PUBLISHER:

With the release of the all new, GoldMine 4.0, GoldMine Software Corporation is introducing its first ever, family of products. The new products will continue to offer award-winning solutions -- whether you work alone, or as part of a small- or mid-sized business, or even in a large corporation.

GoldMine gives you the flexibility to manage contacts and information your way. Plus, if you work with others, GoldMine's workgroup capabilities will make communicating and collaborating a breeze. Best of all, GoldMine gives you real solutions to manage your pipeline and automate your sales force. See for yourself how GoldMine can help you win customers, and keep those customers for life.

Pick that editions that work best for you -- the GoldMine 4.0 product family includes a Standard Edition with dBASE IV support, a Client/Server Edition with SQL and dBASE IV support, a Java Client/Server Edition and a GoldSync Synchronization Server. All of the 4.0 products can be combined to work together.

FROM THE PUBLISHER:

ACT! 2000 from Symantec is the award-winning leader in contact management software. It gives you instant access to detailed contact and account information, plus a complete history of your contact-related communications and help with managing your schedule efficiently. With ACT 2000!, you can more powerfully manage activities for entire accounts as well as individuals. That’s in addition to the comprehensive, customizable contact information you expect from ACT!, including the ability to store notes from meetings and phone calls. Unprecedented integration with other business tools lets you use ACT! 2000 to send email through Microsoft Outlook and other email programs, send faxes with WinFax PRO, write letters and memos in Microsoft Word, and enter expenses directly into Quicken ExpensAble (trial version included). Built-in Internet links make it easy to find information to enhance your contact database. The included Palm Pilot Link software keeps you productive even when you’re away from the office by transferring ACT! information between your desktop and your Palm Computing device. New “sales funnel” graphs help you manage your sales pipeline more effectively. ACT! 2000 even includes expert assistance from Dale Carnegie Training to help you turn contacts into sales. So get ACT! and get results!