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Marketing ROI Calculator
Direct-Mail / E-mail
Marketing Campaign Marketing ROI Calculator
Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail
or e-mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates. This tool is free
from Marketing Today, no registration is required.
The Bottom Line on Marketing Accountability
By Peter DeLegge
Marketing accountability and marketing ROI continue to be hot topics, but
studies reveal that there is little action to accompany the talk. It is time
to look at real-world solutions.
Book Recommendation: Marketing ROI by James Lenskold
investment approach to marketing expenditures is the ideal for marketers and
the organization, but getting there is, quite simply, difficult.
Implementing a marketing ROI process can not only be complex, it often
requires the buy-in of senior management. Jim Lenskold’s excellent book,
Marketing ROI, takes a serious look at properly determining and successfully
implementing a marketing ROI process at your company and acknowledges that
there is no “one size fits all” answer.
Read full review
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